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How to Become A Professional Makeup Artist
By Suzann Kale

Before considering a career as a makeup artist, you must do field research. That's the primary way to avoid pitfalls. Is there room in your geographical area for another makeup artist? What is the competition like? Are you willing to travel for, say, a wedding? How far? Is your car dependable? If you don't want to travel, is your city big enough for you to get the client base you need?

Also get the scoop on pay in your area. It will vary, even in one town, depending on your clientele. Working for a wedding planner, you will make more than working for a mall photography shop. Find out what the highest and lowest income opportunities are.

Freelance or Corporate: Perks and Pitfalls

If your research gives you a green light, the next step is to decide between the freelance life and the employee life.

Working for a company, perhaps being a sales rep for your favorite cosmetics brand, or being the on-call makeup artist for a film production company, you can count on a regular paycheck and perhaps even benefits.

Joining the growing group of freelancers, you'll need to spend at least 50% of your work day on marketing yourself.

Licensing

In either case - freelance or corporate - the next step is to become accredited.

Get the information on the legal, health, and educational certification required by your state, county, or town. Take classes from an accredited beauty school (many have generous scholarship programs).

How to Get Work

Now you're ready for the most critical part of becoming a professional makeup artist: marketing yourself.

If you want to work for a company, you can send resumes to spas, beauty salons, and specific cosmetic companies. Once you get a job, you are on your way to a career. You can make contacts, work your way up in the organization, acquire mentors, and get that most magical benefit of all - experience. If you get a job with a specific cosmetic company, they may require you to take additional classes focusing on their products. Usually they will pay for that.

A plum job with great pay would be one with a special effects makeup company that does film and television work. Getting that job will require additional training, lots of pavement pounding, and living in the right city. L.A., Atlanta, Chicago, and New York are important film industry hubs. Other cities, like Austin, Texas, attract film professionals, but these people often bring their own makeup artists with them.

Choosing the freelance route means that self-promotion becomes a way of life. But once you reach a point where you have a little bit of paying work, you'll find that word of mouth will exponentially increase your customer base.

Freelancing: Special Considerations

As a freelance makeup artist, you can approach wedding planners, photography studios, film production companies, ad agencies, and theatrical groups. Make sure, too, that all talent agencies in your area know about you.

You're creative - that's one reason you're going into the makeup profession. And you can use that creative mind to make a list of marketing ideas. Here are a few to get you going:

Today's Freelance Makeup Artist Needs:

The other requirement of being a freelancer is that you'll have to stock your own makeup kit. This is an investment, and if you make money, chances are you'll be able to deduct the costs of your cosmetics.

Many women are going "green" these days, so be sure your makeup kit is filled with earth-friendly, skin-friendly, and non-animal tested products. If you want to specialize and use only vegan products, you could use that as a compelling marketing tool.

Being "known" for a unique niche is also a great way to catch business. You could specialize in makeovers, anti-aging looks, head shots for actors (although many actors prefer to do their own makeup), or runway and catalog makeup for models.

Whether you apply to work for a company or go freelance, remember: there is no guarantee that you will immediately earn enough money to live on. Go into the process with enough money saved up to keep you in the black for at least six to twelve months. And decide ahead of time how long you're willing to go without clients. Market your services with an organized plan, and be persistent.

Going into the makeup artist business can be an awesome life change - financially and emotionally. Do it with care, do it with intelligence, do it with a plan - and you could be living your dream.

Suzann is a technical writer and copy editor, with many pieces published both for the web and in hard copy. A graduate of Northwestern University, she runs the website My Makeup Mirror. http://www.MyMakeupMirror.com

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