L'Oreal Paris announced today the company will launch a new innovation in skin cleansing technology, Go 360Es Clean facial cleansers, with the help of acclaimed actress Freida Pinto, best known for her starring role in "Slumdog Millionaire." The advertisements featuring Ms. Pinto will unveil the new skin care products on network and cable television in early January.

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The L'Oréal Paris division of L'Oréal USA, Inc., is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oréal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence and Féria haircolors; EverPure, VIVE Pro, Studio Line and L'Oréal Kids haircare; Revitalift, Age Perfect, Ideal Skin Genesis, Collagen, Sublime Bronze and Men’s Expert skincare; and the Colour Riche, True Match, Infallible, Bare Naturale and Studio Secrets Professional line, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic, among many others